Smart, no-BS marketing guidance you wish your manager gave you.
Practical marketing strategy, branding, and growth frameworks.
Breaks it down, builds you up, and gives you the stuff you actually need to do your job better.
New In The Space
Fresh articles pulled from the notebook, hand-selected for ideas you can actually use today.
I Got Sick of LinkedIn Ads Reporting. So I Built This Dashboard
LinkedIn Ads reporting gives you data, not insights. Frustrated by it, I built a free dashboard anyone can use. Steal it.
How to Build a Content Strategy That's Actually Aligned to the Buyer Journey
Most content strategies are built around what's easy to publish, not how buyers actually think. Here's the framework I use, and how to build yours.
Startup Marketing Lessons I Learned the Hard Way
Positioning without authority, budget battles nobody wins, and knowing when a situation is hard versus just wrong for you.
Hi, I’m Siri
I’ve been the entire marketing department more times than I can count. Startups, no playbook, learned most of it by actually doing it.
AI is what finally let me get all of that out of my head and onto a page. This site is my notebook. The wins, the stuff that went sideways, recorded as it happens so I don't lose it.